The main difference with the Strategic Marketing Simulation lies with more complex market research data, greater number of regions to enter and more options in brand design and advertising. The simulation covers:
- Market opportunity analysis
- Brand development
- Sales force management
- Profitability projections and analysis
- Internet Marketing
Here's a challenge for your students — They will lead a new marketing division of an established bicycle company. The division's task is to create a business around innovative technologies: a more economical form of carbon fiber and an advanced 3D printer that uses the new material to efficiently build a bike frame of any size and shape. This enables strong, lightweight bikes that are tailored to the size and usage of each customer.
Marketing Strategy, Marketing Management and Capstone Marketing courses.
8 rounds – each round takes 30 to 2 hours per student.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.
Your students can compete against their classmates.