What others say about Marketplace?
"I just wanted to say, now that I have the opportunity to do so,
that your Marketplace Web Simulation product is truly outstanding, and
has been a pleasure to use over the past few weeks. I am dumbfounded as
to how well it has been put together, and how much attention to detail
was given to the programming of it. I would love to see more high quality
products like this one in use on the higher ed. level."
- Jim Barton, West Virginia Higher Education Policy
our Customer Success Stories
testimonials from Instructors
testimonials from students
Published Reviews of Marketplace
Marketing Association, The Archive of Marketing Education, July 2005
of the Academy of Marketing Sciences, Winter 2003
Related Marketplace Articles
Undergrad Courses to Gain Work Experience by Francesca Di Meglio, Business Week, July 2009
Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum, by Tiger Li, Barnett A. Greenberg and J.A.F. Nicholls, April 2007
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award, April 2010
Plans - Students are learning business strategy by playing entrepreneur
by Nichole L. Torres, August 2006
Nashville Tennessean, February
Marketplace receives Gold Award
for Excellence in E-Learning, October 2003
University of Tennessee
College of Business Administration Perspective, Summer 2002
The Daily Athenaeum,
Tamara Woods, April 5, 2002.
The Daily News, Marnie Douglas,
April 18, 2001.
Bottom Line, Dick Riley, August
2000. The Bottom Line, a newsletter for alumni and friends of the College
of Business and Economics, West Virginia University.
July 31, 2000, A publication of The American Marketing Association.
Jeff Crawford, Ph.D. of Executive Assessment & Development, July 23,
Inside TVA, Jim Andrews, May
26, 1998, Vol. 19, No. 10.
Graduate Instructor Award
Dr. Bruce Behn, assistant professor of accounting for the University
of Tennessee, received the 1999 Innovation in Accounting Education Award
from the American Accounting Association for implementing mini-MBA and
business simulation [Marketplace] programs into the Master of Accountancy
curriculum. The MAcc business core culminates with a very intensive business
simulation, Marketplace. The focus of this computer business simulation
is to place the students in a very realistic business setting where the
students run a company for two years in compressed time using the skills
developed in the business core.
us to learn more about Marketplace