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"I think the simulation definitely maximizes student learning. The
decisions that the student faces are very realisitic and simulate the same kind of
decisions faced by marketing managers in organizations. I really like the
idea of phasing new material in gradually so it can be assimilated over a period of time, thus avoiding
information overload. I think the reinforcement of the new material is also very
important in the simulation. It allows
for the "germination" period that is so important to learning in simulated
environments.
"
Alfred Hawkins, Associate Professor of Marketing, Rockhurst University
full
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