Corporate management training
Create a financially motivated and customer driven corporate culture
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Marketplace can help your managers to:
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Crystallize the financial implications of business decisions
by linking them to cash flows and bottom line performance;
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Instill financial accountability and the simultaneous need to
deliver customer value;
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Promote better decision making by helping individuals see how
their decisions can affect the performance of others and the organization
as a whole;
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Excite the competitive spirit and the drive to excel in the market.
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"I wanted to say again how impressive your simulation is. I have played simulations twice before and this one is light years ahead of those. No comparison."
Tony McCall, BASF
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The Marketplace
simulation training offers an efficient way to expose your managers to
all the functional disciplines of a business enterprise. Within a short
amount of time, they will discover the connections between marketing,
operations, finance, accounting and team management. They will realize
how their actions affect the performance of others and the bottom line
of the entire organization.
This experiential training enables your employees to see and feel the
financial implications of their business decisions. This is accomplished
by linking each decision to the firm's cash flow and financial performance.
The participants' ability to make better decisions in the next round of
decision-making depends upon the cash flows and profits generated in the
current round. This results in greater financial accountability. The learning
occurs because the cause and effect relationships become crystal clear.
In the simulation, focusing only on financial performance is not enough.
Success lies in attracting customers and keeping their business. Participants
must satisfy customers in an environment where the competition is continually
trying to do a better job. The delivery of customer satisfaction becomes
a dynamic goal.
Marketplace can be used at all levels within the organization.
Courses can be designed to train the fundamentals of business, principles
of marketing, or the techniques of advanced marketing management. More
advanced courses teach integrated business management to leaders and
managers. The flexible design of Marketplace allows customization
of the training program to the strategic objectives of the organization.
Learn
how you can use Marketplace for corporate training
View
the complete list of scenarios
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